Built From Real Questions
Started in 2019 because too many people were getting lost in spreadsheets and financial reports that felt designed to confuse rather than clarify
We Started Small
Back in 2019, I was working with a small manufacturing business in Sydney. The owner showed me three different financial reports from various consultants. All said different things. None made sense to him.
That moment stuck with me. Financial data shouldn't be a puzzle that only experts can solve. It should be accessible. Understandable. Actually useful for making decisions.
So we built fenoradryn around a simple idea: teach people to read their own numbers. Not just understand what a balance sheet is, but actually use financial data to run better businesses and make smarter personal choices.
What Drives Us
Clarity Over Complexity
Financial jargon exists partly because it makes people feel smart. We strip that away. If an explanation needs ten technical terms, we're doing it wrong.
Real Scenarios
Every example we teach comes from actual businesses we've worked with. Changed names, same problems. Because textbook scenarios rarely match what you'll face on Tuesday morning.
Practical Application
Understanding theory is fine. Being able to spot cash flow problems three months before they hit is better. We focus on skills you'll use, not just knowledge you might remember.
Callum Breckner
Founder & Lead Educator
The Person Behind It
Spent fifteen years in corporate finance before realizing I was better at explaining numbers than crunching them. Started teaching workshops on weekends. Those workshops turned into courses. Those courses became fenoradryn.
These days, I split time between developing new curriculum and working directly with businesses facing genuine financial challenges. The second part keeps the first part honest. Can't teach what doesn't work in practice.
My background includes stints at mid-sized accounting firms, a few years in business consulting, and more spreadsheet hours than I care to count. What matters more is the pattern I kept seeing: smart people making avoidable mistakes because financial information felt inaccessible.
How We Actually Teach
Most financial education follows the same tired pattern: theory first, application maybe. We flip that. Start with a real problem, work backwards to the concepts you need.
Problem-First Learning
Every module starts with a scenario you might actually face. Then we build the knowledge to solve it. Context makes everything stick better.
Build As You Learn
You create your own financial analysis toolkit throughout the program. By the end, you have templates and frameworks you actually understand because you built them.
Peer Review Sessions
Small groups analyze each other's work. Explaining your thinking to someone else is when you really learn it. Plus, you see different approaches to the same problem.
Results That Matter
Professionals trained since 2019
Refining our approach with real feedback
Report improved confidence in financial decisions